WE

We are a group of innovators, passionate about beauty and design, with a clear goal: to bring something new, unique, and truly customizable to the world of hair care. Our approach is simple: we believe that every person deserves solutions that adapt to their needs, without compromise.

In an industry where choices are often limited to what's on offer, we decided to break the mold, offering sensory experiences that allow you to express your individuality. Everyone is unique and deserves to feel that way, even when it comes to hair care.

Our WE ELEMENTA Kit is just the first step in a larger project. Designed to give users the freedom to create a unique fragrance by mixing neutral wax and pure essential oils, this product is just the beginning: we're working on a series of innovative products that will transform your daily routine into a completely new experience.

We're here to change the way we care for ourselves, one product at a time.

THE WAX

WE WAX — Protection, hydration and lightness
An exclusive water-based formula, free from alcohol and fragrance, suitable for all skin and hair types.
WE wax is easy to rinse, leaves no residue and performs an important protective action, creating an invisible barrier against smog, dirt and external agents.

THE ESSENCES

WE ESSENTIAL OILS – Three souls, infinite combinations
Every drop is pure plant energy. Choose, dose, mix: create your own formula based on your needs, mood, or the season.
Discover the three natural essences that make WE a unique experience:

Lavender – Calm, Brightness, Harmony
An essence with relaxing and delicate notes. Soothing and calming effect on irritated or sensitive scalps.
It enhances the hair's natural shine, improving its softness and silkiness. It reduces frizz, giving hair a manageable, flowing look.
Ideal for those who want balance, serenity and shiny hair.

Petitgrain – Freshness, Purity, Balance
Extracted from the leaves and branches of the bitter orange tree, Petitgrain is synonymous with cleansing and vitality. Its purifying and sebum-regulating properties make it perfect for greasy hair. It rebalances the scalp and combats heavy hair. It provides an immediate sensation of freshness and natural lightness. Ideal for those seeking lightness, deep cleansing, and a healthy appearance.

Atlas Cedarwood – Strength, Vigor, Roots
Rich in woody and warm nuances, Atlas Cedar oil is a precious ally for healthy hair. It stimulates microcirculation in the scalp, promoting natural growth. It strengthens the hair fiber and combats thinning.
Adds body, thickness, and vitality to brittle or weakened hair. Ideal for those who want to deeply strengthen and revitalize their hair.

THE KIT

WE – Your essence, your identity
Create your own fragrance. Protect and enhance your hair. Enjoy a unique sensorial experience. WE is the first innovative kit of wax and natural essential oils designed for those who want to combine wellness, styling, and customization in a single step.
An exclusive synergy between cosmetic science and natural aromatherapy, allowing you to create your own personal fragrance by freely mixing Lavender, Atlas Cedarwood, and Petitgrain essences. With WE, every application becomes a ritual: the protective and hydrating wax meets pure essential oils, releasing an enhanced effect that translates into healthy, shiny, and protected hair—but above all, deeply yours. Take the desired amount of wax, add one or more drops of essential oils, and gently rub your hands together to blend the formula. Once the wax has regained its grip, it is ready to be applied to your hair.

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PRODUCTS

WE ELEMENTA

Neutral wax kit for hair styling with essential oils for a customizable fragrance.